WBSA发表2008后的十七大趋势报告之五：产品--难错而无错
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 36.15pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 18pt;"><font face="Times New Roman">WBSA</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 18pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">发表</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 18pt;"><font face="Times New Roman">2008</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 18pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">后的十七大趋势报告之五：产品</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 18pt;"><font face="Times New Roman">--</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 18pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">难错而无错</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 18pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 36.15pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 18pt;"><p><font face="Times New Roman"> </font></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">世界商务策划师联合会（</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">WBSA</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">）主席史宪文</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">--</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">“</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">后的十七大趋势”报告成为赢在</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2008</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">中国论坛的主旋。节选整理如下：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">越是丰富的社会，越要倡导简单。最简单的产品是没有说明书即能正确使用的产品。最先体现这一工业设计理念的是组装家具，不正确的组装无法实现，能实现的一定是正确的。最能说明这一理念价值的是防止汽车司机踏错油门和刹车的技术方案，当司机遇到紧急情况时，踩刹车的动作一定是急促的，所以，油门不支持急促踩踏，所以，司机无法犯错误。类似的设计也被引入软件，世界商务策划师联合会（</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">WBSA</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">）把正确的策划思维形成脑图，不按脑图操作电脑不执行，使正确路线成为必然选择。<personname wst="on" productid="史宪文">史宪文</personname>教授形象地说：现代产品设计就是要把客户的</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">Must</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">变成</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">Have To</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman";">。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="mso-bidi-font-size: 14.0pt;"><p><font face="Times New Roman"> </font></p></span></p>
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